NKE's leadership has spent two decades on one question: how to make complex, human-centered systems more intelligent and more autonomous at scale. The domains changed; the work did not.
2004–2012Autonomous systems for defense R&D. Unmanned cargo delivery at DARPA and DHS: synthetic vision, wireless topology, real-time command-and-control.
2013–2016Scaling venture-backed products to exit. Home security and retail traffic platforms taken from concept to acquisition, including ASAPER to Brinks and Shoppertrak to Johnson Controls.
2016–2023Real-time visibility in freight. Shipping platforms, operational rules engines, and computer vision systems for enterprise logistics.
2019–nowBehavioral AI at scale. Coaching thousands of employees in real time: psychographics, personalization, evidence-based guidance.
2025–nowWellness AI. Personalized health recommendations across large user bases: biomarker integration and agent orchestration.
TodayLLM and agentic delivery. Enterprise freight logistics and data orchestration engagements, plus Magenta, the agent platform that runs NKE's own marketing.
The pattern repeats: integrate fragmented data, apply intelligence, and put better decisions in front of the people who have to make them.